As the photo-sharing social network, Instagram, slowly rolls out changes to its feed algorithm, its users can now post videos up to 60 seconds in length, a substantial increase from the 15-second limit set when it introduced video in June 2013.
Barely two months after letting advertisers extend their videos to 60 seconds, Instagram is granting the same privilege to regular users.
It is not a surprising move from Instagram, given how its parent company Facebook has also been placing more emphasis on video.
In a post on its official blog spot, the company said that time spent watching video has increased by 40 percent in the last six months.