Calvin Klein himself doesn’t think
Kendall Jenner was the best choice of model for the recent campaigns.
The CK head, who no longer has complete control over the brand, was talking at an event at Savannah College of Art and Designer when he was asked about her involvement in the sizzling underwear ads.He said
The CK head, who no longer has complete control over the brand, was talking at an event at Savannah College of Art and Designer when he was asked about her involvement in the sizzling underwear ads.He said
“You know, I’m
really not that familiar with it. I’m honestly not. I’m sure she’s a lovely
young woman. It’s not the kind of thing I would have done, even today. Justin
Bieber, yes,” he replied.
He went on to praise pop star Bieber
but called out models for being booked on the basis of how many social media
followers they have.
When [I say] I like Justin
Bieber in the Calvin Klein Underwear [campaign], it’s because I like him – not
because he’s got millions of followers,”
“Now, models
are paid for how many followers they have. They’re booked not because they
represent the essence of the designer, which is what I tried to do – they’re
booked because of how many followers they have online. I don’t think that,
long-term, is going to work. I don’t think that’s a great formula for success
for the product you’re trying to sell.”
He also took a sly swipe at Kim.
“If you take really
exquisite photographs of the right people in the right clothes in the right
location, and you put it online, that’s fine"Just putting any old clothes
on Kim Kardashian, long-term, isn’t going to do a thing.”
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