Monday, 11 February 2013

How Pepsi rallied support for Eagles


Pepsi, official beverage sponsors of the Africa Cup of Nations galvanised Nigerians to support the Super Eagles with a campaign Our Nation Our Pride. Aside from communications across all media, Pepsi organised an AFCON 5-A-Side football competition in several Nigerian universities to shore up support for the Super Eagles and create fun and excitement for the students who went home with fantastic prizes, including cash rewards.

For coming to cheer their teams drawn from different faculties, many students went home with different Pepsi gift items, while the teams won medals, trophies and cash awards.

At Ijora, Lagos head office of Seven-Up Bottling Company Plc, it was a festival of sought as the Chairman of the company Mr. Faysal El-Khalil and Managing Director Sunil Sawhney led all staff to sign different goodwill messages on a giant Pepsi greeting card for the Stephen Keshi-tutored team. Some of the messages read: “We love you all,” Go for goals Eagles,”  “Bring the cup home.”

An elated Sawhney said “we are proud of the Super Eagles performance as they exemplified the ‘can do spirit’ of the average Nigerian.”




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