It's finally happened.
Athletic wear company Reebok has officially dropped Rick Ross as the face of
Reebok Classic in the wake of controversy over lyrics he contributed to the
Rocko tune "U.O.E.N.O,
where the Maybach Music
mogul boasted about drugging and raping a woman. He spit:
“Put Molly (Ecstasy) all in the
champagne. She ain’t even know it. I took her home and I enjoy that. She ain’t even know it.”
Rape survivors and women
right groups launched a petition and media campaign asking Reebok to drop the
rapper, despite his many apologies. Reebok released a statement today saying:
"Reebok holds our partners to a high
standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do
so."Reebok goes on: "While we
do not believe that Rick Ross condones sexual assault, we are very disappointed
he has yet to display an understanding of the seriousness of this issue or an
appropriate level of remorse." Lesson learnt!
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